After
selling itself out, will BlackBerry be limited to enterprise services only?
BlackBerry Limited (BBRY) has been
in shambles for some time now. The reason: they jumped too late on the
consumer-oriented smartphone bandwagon. The smartphone revolution was started
by the iPhone, and it was successful precisely because it was easier to use,
and was not focused towards corporate professionals only.
Amusingly, when the first iPhone was
launched in 2007, Jim Balsillie, the CEO of BlackBerry back then, commented
that the iPhone is “kind of one more entrant into an already very busy space
with lots of choice for consumers … But in terms of a sort of a sea-change for
BlackBerry, I would think that’s overstating it.”1 If only Balsillie
knew that the iPhone would soon be hailed as revolutionary, and that BlackBerry
would suffer financial losses, leading to an eventual buyout at a depressed
valuation. BlackBerry’s stock price trend shows how the company, once renowned
for its smartphones, has slipped almost into oblivion. From a peak of $144.45
on 18th July 2008, the company is currently trading below $10. Read more
Amusingly, when the first iPhone was
launched in 2007, Jim Balsillie, the CEO of BlackBerry back then, commented
that the iPhone is “kind of one more entrant into an already very busy space
with lots of choice for consumers … But in terms of a sort of a sea-change for
BlackBerry, I would think that’s overstating it.”1 If only Balsillie
knew that the iPhone would soon be hailed as revolutionary, and that BlackBerry
would suffer financial losses, leading to an eventual buyout at a depressed
valuation. BlackBerry’s stock price trend shows how the company, once renowned
for its smartphones, has slipped almost into oblivion. From a peak of $144.45
on 18th July 2008, the company is currently trading below $10. Read more
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